Purim and Matanot LaEvyonim
"They were to observe them as days of feasting and merrymaking, and as an occasion for sending gifts to one another and presents to the poor" – Esther 9:22
The special mitzvah of Matanot LaEvyonim requires Jewish people of all ages to give over and above customary tzedakah to at least two people in need on Purim Day. The tradition of helping those in need is central to the spirit of Purim and reminds us all that we are obligated and honored to extend a helping hand in times of joy and celebration. Yad Chessed uses kosher market vouchers as a modern, efficient way to fulfill this ancient mitzvah.
In the weeks leading up to Purim, Yad Chessed reaches out to Rabbis, community leaders, synagogues, and schools to connect with people who are facing financial hardship. Anyone who is struggling can receive a Purim food voucher, as well as individuals and families who currently receive year-round support from Yad Chessed. If you or someone you know is in need this Purim, reach out to email@example.com to be added to our list.
Before Purim Day, Yad Chessed sends 1,000+ kosher market vouchers to those in need. The vouchers activate on Purim Day, with the value based on community-raised funds. On Purim Day, Yad Chessed calculates total funds (including pledges received by 11am) and notifies kosher markets of voucher values. Recipients can use vouchers for food starting at 1pm on Purim Day or exchange them for grocery store gift cards.
Yad Chessed is proud to partner with over 40 synagogues, schools, and minyans to raise funds for Matanot LaEvyonim, as well as thousands of individual donors. The more funds we raise on Purim, the higher the value of each voucher! Thanks to your generosity, Yad Chessed distributes food support to 950+ families on Purim Day. 80% of the total funds collected for Purim are distributed on Purim Day, and any additional funds, (including donations received after 11am on Purim Day) are used to support Jews in need throughout the year.
Yad Chessed has been helping people fulfill the ancient mitzvah of Matanot LaEvyonim since 1989.
The mitzvah of helping those in need is central to the spirit of Purim and reminds us that we are obligated and honored to extend a helping hand in times of joy and celebration. In accordance with Jewish law, the funds raised for Matanot L’evyonim will then be distributed on Purim Day. Last year, you – our generous community of supporters – raised over $160,000 to help over 950 households afford food!